Art Director at Sweet, with close to a decade of experience in advertising.
I work across campaigns, brand identities and design, often leading projects from the first idea through design, production and final delivery. I still work hands-on with design while also setting the direction and leading the people involved.
WORK EXPERIENCE
Art Director
Sweet Creatives
Stockholm, SE, 2018-now
Co-Founder & Chief Design Officer
Abstract
Stockholm, SE, 2024-now
Co-Founder & Creative Director
All Baby, Inc.
New York, US (remote), 2022-2024
Chief Design Officer
MIBI Health, Inc.
Delaware, US (remote), 2021-2022
Graphic Designer
Freelance
Stockholm, SE, 2017-2018
Design Intern
Sweet Creatives
Stockholm, SE, 2016
Graphic Designer
Hype. Agency
Jönköping, SE, 2016-2017
SELECTED CLIENTS
ASUS
XL-BYGG
Strawberry
SBB CFF FFS
Interrail
Dun & Bradstreet
Apotea
CAG Group
Artipelag
Skandia Fastigheter
Lundbergs Fastigheter
SELECTED AWARDS & RECOGNITION
Swedish Content Awards — Gold & Silver, 2025
Interrail
Swedish Content Awards — Silver, 2023
Interrail
Best European Travel Campaign — Winner
European Travel Commission, 2022
Agency of the Year — 5× Top 3, 2021–2025
Sweet Creatives
ENTREPRENEURSHIP
Framtidens Entreprenör — Finalist, 2025 Abstract
SKAPA Talent Award — Regional Winner, 2025 Abstract
EDUCATION
Bachelor’s Degree
New Media Design, Graphic Design & Web Development
Jönköping University
2015–2018